Reverse Customization Has Gradually Become A New Trend In E-commerce

- Nov 20, 2020-

The "China Manufacturing Industry Internet C2M E-commerce Industry Research Report" shows that the reverse customization model narrows the distance between the consumer end and the manufacturing end, so that the manufacturing industry has a consumer perspective and can better control the design and production of products. Driven by individual demand, factory automation and flexibility have been improved, and excess production capacity in the circulation link is removed through direct connections, returning value to the consumer side.


Taking the traditional clothing industry as an example, the model of traditional clothing companies involves many links. From the production of goods by manufacturers to the receipt of goods by consumers, it not only needs to pass through dealers and brand owners, but also involves warehousing, premiums, and logistics. And so on. Through self-customization, users can independently implement clothing customization in the entire process online, select fabrics, collars, cuffs, pockets, and styles, and then enter the height and weight data, and the garment will be ready within 7 to 10 working days after a successful order Ship. "Without the intermediate circulation link, the price is much cheaper, it can be described as high quality and low price." Consumers who have experienced clothing customization commented.